VP – Head of Category & Digital Merchandising

Role: VP – Head of Category & Digital Merchandising Location: Jaipur Experience: 12 – 18 years Salary - 70 LPA to 1.5 CrPY Job Description We are looking for a VP – Head of Category & Digital Merchandising to lead the end-to-end category strategy and digital merchandising function for our global D2C business. This role will own P&L, assortment strategy, pricing, personalization, and on-site merchandising, driving revenue growth, conversion optimization, and customer experience across all digital touchpoints. You will play a critical role in building a data-driven, AI-led merchandising ecosystem, integrating personalization, recommendation engines, and customer insights into category growth strategies. Key Responsibilities Category Leadership & P&L Ownership * Own end-to-end category P&L, driving revenue, margins, and inventory efficiency * Define and execute category growth strategy across global markets * Build and optimize product assortment, pricing, and promotions strategy Digital Merchandising & Personalization * Lead digital merchandising strategy across website, app, and all D2C channels * Drive AI-led personalization, recommendation engines, and dynamic merchandising * Optimize product discovery, navigation, search, and filtering experience * Enhance conversion rates, AOV, and customer engagement through data-driven merchandising D2C Growth & Funnel Optimization * Own end-to-end customer journey (Acquisition → Conversion → Retention) from a category lens * Collaborate with growth & marketing teams to align campaigns, launches, and merchandising strategies * Optimize cart, checkout, and post-purchase journeys for higher conversions Product Development & Assortment Strategy * Lead product lifecycle management from ideation to launch * Identify global trends and drive new collections, designs, and innovations * Define category mix across gemstones, diamonds, and price segments * Develop strategies for new product launches and exit of underperforming SKUs Data, Analytics & AI Integration * Leverage analytics, CDP, and customer insights to drive category decisions * Build data-driven merchandising frameworks (A/B testing, cohort analysis, demand forecasting) * Partner with product and data teams to implement AI/ML-based pricing, recommendation, and demand planning systems Cross-Functional Leadership * Collaborate with Product, Growth, Marketing, Supply Chain, and Design teams * Lead and mentor category managers, merchandisers, and analysts * Drive alignment across global business teams and leadership stakeholders Market & Competitive Intelligence * Track global jewelry trends, competitor strategies, and pricing benchmarks * Identify market opportunities and white spaces for category expansion * Develop counter-strategies to stay ahead in the luxury D2C space Qualifications & Experience * 12–18 years of experience in Category Management / Digital Merchandising in D2C / E-commerce / Luxury Retail * Proven track record of owning category P&L and scaling online business * Strong experience in digital merchandising, personalization, and recommendation systems * Deep understanding of luxury / jewelry / fashion categories (preferred) * Experience working with data analytics, AI/ML, and customer insights platforms * Strong exposure to global markets and D2C business models Key Skills * Category Strategy & P&L Management * Digital Merchandising & Personalization * D2C Growth & Funnel Optimization * Data Analytics & AI-driven Decision Making * Product Development & Assortment Planning * Stakeholder & Team Leadership